Sales is a Relationship, not a Transaction
At Discover Dunwoody, we understand that today’s meeting planners have options. Destinations compete for attention, inboxes fill quickly, and time is limited. That’s why our approach isn’t about convincing planners to choose Dunwoody. It’s about making the process easier, clearer, and more collaborative from the very first conversation.
From Destination Sales to Destination Partnership
Meeting planners are balancing budgets, logistics, stakeholder expectations, and attendee experience, often all at once. Our role isn’t to add complexity. It’s to remove it.
That means:
Listening before recommending
Understanding goals before suggesting venues
Streamlining information so planners don’t have to chase details
We know planners have choices. We aim to be the partner that helps them make confident, informed decisions, without friction.
Listening Is Where Trust Begins
Every program is different. Some planners prioritize convenience and accessibility, while others focus on walkability, dining experiences, or proximity to major hubs. By listening first, we can offer recommendations that truly align with what matters most.
At Discover Dunwoody, listening means:
Respecting your time and priorities
Tailoring options instead of overwhelming you
Sharing local insight that simplifies sourcing
When planners feel understood, the process becomes smoother and trust follows.
Empathy Makes Planning Easier
We recognize the pressure planners face. Leading with empathy means anticipating needs, acknowledging challenges, and offering solutions that reduce stress rather than add to it.
Empathy shows up in how we work:
Clear, timely communication
Honest guidance and realistic options
Support before, during, and after the event
When planners know they’re supported, planning becomes easier and partnerships grow stronger.
Why Relationships Lead to Repeat Business
When the planning process is seamless and the relationship is strong, planners return, not because they have to, but because they want to.
Strong relationships lead to:
Repeat and multi-year bookings
Referrals within professional networks
Openness to new ideas and experiences
Long-term trust in the destination and the team behind it
That’s the difference between a one-time transaction and a lasting partnership.
Leading With Heart and Making It Easy
At Discover Dunwoody, leading with heart means pairing empathy with expertise. We know planners have options, and we respect that. Our goal is to be the destination partner who makes planning easier, faster, and more enjoyable.
Because when sales is rooted in genuine connection and the process is simple, everyone wins.
Let’s Make Planning Easier
Whether you’re sourcing venues, comparing destinations, or just starting the conversation, Discover Dunwoody is here to help you save time and move forward with confidence.
Let’s connect and build something meaningful together.
FAQ
What does “sales is a relationship, not a transaction” mean at Discover Dunwoody?
It means we focus on partnership over persuasion. Our goal isn’t to push a destination—it’s to understand your needs, simplify the planning process, and support you with honest guidance so you can make confident decisions.
How does Discover Dunwoody support meeting planners differently?
We lead with listening. Before making recommendations, we take time to understand your goals, priorities, and challenges. From there, we tailor options, streamline information, and act as a single, reliable point of contact to reduce friction and save you time.
Do I have to commit to Dunwoody to start working with your team?
Not at all. Many planners reach out early in the sourcing process. We’re happy to provide insights, answer questions, and help you compare options—even if you’re still exploring multiple destinations.
What types of events does Discover Dunwoody support?
We assist with a wide range of meetings and events, including corporate meetings, conferences, incentive programs, and multi-day events. Each program is approached with flexibility and care based on its unique needs.
How do I get started with Discover Dunwoody?
Simply reach out to our team to start the conversation. We’ll meet you where you are in the planning process and work together to make your next event easier and more successful.
